Tropicana is one company that’s ditching AI

Naturally, Tropicana found a suitable place to hand out bottles bearing the "new" name: CES in Las Vegas, where it stopped by at the event to hand out the juice this week. He also hid 100 bottles of alcohol in Kroger grocery stores across the U.S., including brands like Fry's and Fred Meyer.

Tropicana often finds creative ways to promote the 77-year-old brand, especially in a time when customer preferences change frequently. Consumers are looking for more sugary drinks and more calories than orange juice.

Some customers stopped drinking juice. Fruit juice was once considered healthy but is now being recycled as a source of calories and sugar. Today, fresh juices, energy drinks and protein shakes fill the health halo.

"Tropicana is still a big name in juice, but it has lost market share over time, all according to private label GlobalData Retail Analyst and Director Neil Saunders."

Tropicana tells CNN the Department According to the department, the latest ad "may appear to be about the nature of its products in an attempt to persuade consumers." According to the department, PepsiCo sold a majority stake in Tropicana to a private equity firm in 2021 in a $3.3 billion deal to focus on low-sugar beverages like soda and water.

PepsiCo's juice business, which includes Naked, has produced good results. Orange juice sales have fallen steadily over the past decade, but there was a slight increase last year due to the pandemic.

Artificial Intelligence will be on everyone's mind at this week's Consumer Electronics Show. But a company wouldn't want his name anywhere near it.

Tropicana, maker of the best-selling orange juice, is launching a limited-edition bottle that removes the "A" and "I" from its name ("Tropcn") to attract attention. for its natural ingredients.

According to a press release, this shameless deed was designed to show that "no ingredient is present and has never been found" in orange juice.